Speed is easy. Outcomes are earned.

I've spent years moving between TA, HR, and Operations. It means I see the full picture: not just who to hire, but what makes exceptional people choose you, commit to the mission, and build something that lasts.

Let's Talk
Irie Sonoda

Core Competencies

Technical Recruiting

AI/ML, engineering, product, data science talent across all levels

Process Design

Building scalable systems, frameworks, and operations from scratch

Data-Driven Insights

Analytics, reporting, and workforce planning that drives decisions

Executive Partnership

Strategic counsel on org design, transformation, and growth

Early-Stage Expertise

Scaling teams from founding through growth stages

Employer Branding

Positioning companies competitively in talent markets

How I Build

Hiring isn't one conversation repeated. Engineers need technical challenges they respect. Salespeople need markets they can win. Operators want to create systems that unlock growth. Marketers need narratives they believe in. The best talent partners can speak all of these languages fluently. I do.

I work on transformations that resist templates. Roles without clear definition. Hiring needs at the worst possible time. These require someone all in.

My method is simple: understand the landscape and act decisively on what matters. Introduced AI tools that teams integrated. Designed systems that accelerated decisions. Built playbooks that stuck. Teams moved faster. Leaders decided with confidence. Companies built internal strength. Real impact, not just activity.

The DNA

Infrastructure Over Shortcuts

I've built collaborative sourcing practices through team training sessions, replacing vendor reliance with in-house expertise. Automated talent operations. Created frameworks that stick. If the system doesn't exist, I design it.

Full-Stack Talent

From recruiting technical talent to directing global operations. From building internship programs to hiring executives. The ability to shift contexts and understand different stakes reveals what others miss.

Hospitality Above All

This work is about people making consequential decisions. A candidate weighing their next step gets thoughtful conversation, not a pitch. A hiring manager building under pressure gets honest guidance, not just speed. A teammate facing difficulty gets full support. Care isn't a technique. It's the right thing to do.

Beyond Work

US Open

Tennis

Watch & play

Travel

Travel

Exploring new places

Food

Food

Current hyperfixation: all things corn

Get in touch

Whether you're building a team, looking for your next opportunity, or just want to chat about talent strategy, I'd love to hear from you.

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