Speed is easy. Outcomes are earned.

I've spent years moving between TA, HR, and Operations. It means I see the full picture: not just who to hire, but what makes exceptional people choose you, commit to the mission, and build something that lasts.

Let's Talk
Irie Sonoda

Core Competencies

Technical Recruiting

AI/ML, engineering, product, data science talent across all levels

Process Design

Building scalable systems, frameworks, and operations from scratch

Data-Driven Insights

Analytics, reporting, and workforce planning that drives decisions

Executive Partnership

Strategic counsel on org design, transformation, and growth

Early-Stage Expertise

Scaling teams from founding through growth stages

Employer Branding

Positioning companies competitively in talent markets

How I Build

Every role is a story. Engineers need to see the technical challenge. Salespeople need to feel the momentum. Operators need to understand the system. Marketers need to believe in the brand. The best talent partners can speak all of these languages fluently. I do.

I've built a career around the problems most people sidestep. The messy org transformations. The roles that don't fit into a template. The hiring needs that surface at the worst possible time. These aren't obstacles. They're opportunities to create something that actually works.

My method is simple: understand the landscape completely, then act with precision. I've introduced AI tools that teams actually adopted. Designed systems that helped leaders make better decisions faster. Coached executives through the kind of change that usually breaks companies. Not because I'm selling anything. Because the work demanded it.

The DNA

Infrastructure Over Shortcuts

I've built collaborative sourcing practices through team training sessions, replacing vendor reliance with in-house expertise. Automated talent operations. Created frameworks that stick. If the system doesn't exist, I design it.

Agility Meets Precision

From launching company-wide internship programs from scratch to directing agile global sourcing operations, I move fast without breaking things. Data-driven processes meet human intuition.

Hospitality Above All

At the end of the day, we're working with people. Real people with lives, aspirations, and concerns that matter. A candidate considering their next move needs someone who listens. A hiring manager under pressure to build fast deserves honest guidance. A teammate navigating something difficult gets my full attention. Showing up with warmth and attention isn't a tactic. It's the right thing to do.

Beyond Work

US Open

Tennis

Watch & play

Travel

Travel

Exploring new places

Food

Food

Current hyperfixation: all things corn

Let's work together

Whether you're building a team, looking for your next opportunity, or just want to chat about talent strategy, I'd love to hear from you.

✓ Thank you! Your message has been sent. I'll be in touch soon.
Connect on LinkedIn